{"id":141081,"date":"2026-08-08T13:40:27","date_gmt":"2026-08-08T16:40:27","guid":{"rendered":"https:\/\/100xd.com.ar\/?p=141081"},"modified":"2026-08-08T13:40:27","modified_gmt":"2026-08-08T16:40:27","slug":"consumo-en-baja-por-que-los-formatos-multiples-ganan-lugar-en-las-compras-cotidianas","status":"publish","type":"post","link":"https:\/\/100xd.com.ar\/es\/consumo-en-baja-por-que-los-formatos-multiples-ganan-lugar-en-las-compras-cotidianas\/","title":{"rendered":"Consumo en baja: por qu\u00e9 los formatos m\u00faltiples ganan lugar en las compras cotidianas"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"p-1786118896986-98285\">El&nbsp;<strong><a href=\"https:\/\/www.mdzol.com\/temas\/consumo-430.html\" target=\"_blank\" rel=\"noreferrer noopener\">consumo<\/a><\/strong>&nbsp;masivo argentino atraviesa una transformaci\u00f3n que va m\u00e1s all\u00e1 de la ca\u00edda de las&nbsp;<strong><a href=\"https:\/\/www.mdzol.com\/temas\/ventas-857.html\" target=\"_blank\" rel=\"noreferrer noopener\">ventas<\/a><\/strong>. Los&nbsp;<strong>hogares&nbsp;<\/strong>no necesariamente abandonan productos o categor\u00edas, pero&nbsp;<strong>compran&nbsp;<\/strong>con menor frecuencia, reducen cantidades y prestan mayor atenci\u00f3n al rendimiento de cada elecci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786118896986-15972\">Seg\u00fan un<a href=\"https:\/\/worldpanelbynumerator.com\/insights\/consumo-argentina-alerta-shopper-2026\"><strong>&nbsp;informe de Worldpanel by Numerator<\/strong><\/a>, publicado en marzo de 2026, el&nbsp;<strong>consumo&nbsp;<\/strong>cay\u00f3 un 3,7% interanual durante la segunda mitad de 2025. En el \u00faltimo trimestre analizado, la frecuencia de&nbsp;<strong>compra<\/strong>&nbsp;se redujo un 8,2% y el volumen adquirido retrocedi\u00f3 un 4,7%.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mdzol.com\/p\/d43aceb83f5dd45a8dc2489c9e221e0f\/adjuntos\/373\/imagenes\/001\/975\/0001975383\/466x311\/362x254:382x274\/pymes1.webp\" alt=\"La realidad, para las Pymes, suele ser despiadada.\" width=\"171\" height=\"96\" title=\"Consumo en baja: por qu\u00e9 los formatos m\u00faltiples ganan lugar en las compras cotidianas\">Te puede interesar<a href=\"https:\/\/www.mdzol.com\/dinero\/jaque-las-pymes-el-desafio-sostener-empresas-tiempos-dificiles-n1581600\">Jaque a las pymes: el desaf\u00edo de sostener empresas en tiempos dif\u00edciles<\/a><a href=\"https:\/\/www.mdzol.com\/dinero\/jaque-las-pymes-el-desafio-sostener-empresas-tiempos-dificiles-n1581600\"><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786128794171-69355\">El estudio se\u00f1ala que los hogares buscan administrar mejor su presupuesto y evitar grandes desembolsos. Esta din\u00e1mica configura un&nbsp;<strong>consumidor&nbsp;<\/strong>m\u00e1s cauteloso, estrat\u00e9gico y selectivo, que analiza no solamente el precio final, sino tambi\u00e9n cu\u00e1nto contiene cada presentaci\u00f3n y cu\u00e1l es el valor por unidad. Las decisiones de&nbsp;<strong>compra&nbsp;<\/strong>son cada vez m\u00e1s racionales. El&nbsp;<strong>consumidor&nbsp;<\/strong>compara, planifica y busca una relaci\u00f3n clara entre cantidad y precio, incluso en productos cotidianos como los que forman parte de una merienda.<\/p>\n\n\n\n<figure data-spectra-id=\"spectra-15ad71bd-9b5b-4aa5-91e3-40d0fa70f291\" class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.mdzol.com\/p\/3b777cf3bf8381a5d2d6414939dfe6fd\/adjuntos\/373\/imagenes\/001\/975\/0001975582\/760x0\/smart\/pic-gaona-crisis-consiumo.jpg\" alt=\"Los hogares no necesariamente abandonan productos o categor\u00edas, pero compran con menor frecuencia.\" title=\"Los hogares no necesariamente abandonan productos o categor\u00edas, pero compran con menor frecuencia.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786128737226-93225\">Los hogares no necesariamente abandonan productos o categor\u00edas, pero compran con menor frecuencia.Archivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p-1786128994699-44101\">Cambio de tendencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786120815201-79819\">Este cambio tambi\u00e9n comienza a reflejarse en las g\u00f3ndolas. Las presentaciones m\u00faltiples permiten reunir varias unidades en una misma&nbsp;<strong>compra<\/strong>, pero mantenerlas separadas para&nbsp;<strong>consumirlas&nbsp;<\/strong>en diferentes momentos. De esta manera, ofrecen una alternativa intermedia entre la&nbsp;<strong>compra&nbsp;<\/strong>de un \u00fanico paquete y los formatos familiares de mayor tama\u00f1o.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mdzol.com\/p\/f1732d866f781296b45c05a8c0b4fad7\/adjuntos\/373\/imagenes\/001\/954\/0001954726\/466x311\/1919x761:1939x781\/cierre-carrefour-calle-suipacha-jorge-calle-sexta-seccion-mercaderia-crisis-inflacion-canasta-basica-consumo.jpeg\" alt=\"En la comparaci\u00f3n desestacionalizada frente a mayo, la merma fue del orden del 1,6% en el sexto mes del a\u00f1o.\" width=\"171\" height=\"96\" title=\"Consumo en baja: por qu\u00e9 los formatos m\u00faltiples ganan lugar en las compras cotidianas\">Te puede interesar<a href=\"https:\/\/www.mdzol.com\/dinero\/el-consumo-los-hogares-cayo-junio-y-corto-dos-meses-recuperacion-n1579070\">El consumo de los hogares cay\u00f3 en junio y cort\u00f3 dos meses de recuperaci\u00f3n<\/a><a href=\"https:\/\/www.mdzol.com\/dinero\/el-consumo-los-hogares-cayo-junio-y-corto-dos-meses-recuperacion-n1579070\"><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786129068580-55836\">En l\u00ednea con esta tendencia, Gaona incorpor\u00f3 a su portfolio el Tripack de Crunchips, integrado por tres paquetes individuales de 132gr. cada uno. La presentaci\u00f3n estar\u00e1 disponible en la variedad Original. El desarrollo del Tripack parti\u00f3 de observar esta nueva forma de comprar. La intenci\u00f3n fue acompa\u00f1ar a quienes buscan organizar mejor el consumo y acceder a un precio por unidad m\u00e1s conveniente, sin modificar el producto ni la experiencia que ya conocen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786118896986-14283\">La elecci\u00f3n de paquetes individuales dentro de una presentaci\u00f3n m\u00faltiple permite distribuir el&nbsp;<strong>consumo&nbsp;<\/strong>y conservar cerrado el producto que no se utiliza. Tambi\u00e9n responde a h\u00e1bitos cotidianos como organizar las meriendas de la semana, llevar una unidad fuera de casa o compartirlas durante un encuentro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-1786121028573-14101\">*\u00a0<strong>Melisa Gonz\u00e1lez,\u00a0<\/strong>Gerente de Marketing de Gaona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente:<a href=\"https:\/\/www.mdzol.com\/\"> Mendoza online<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El&nbsp;consumo&nbsp;masivo argentino atraviesa una transformaci\u00f3n que va m\u00e1s all\u00e1 de la ca\u00edda de las&nbsp;ventas. Los&nbsp;hogares&nbsp;no necesariamente abandonan productos o categor\u00edas, pero&nbsp;compran&nbsp;con menor frecuencia, reducen cantidades y prestan mayor atenci\u00f3n al rendimiento de cada elecci\u00f3n. Seg\u00fan un&nbsp;informe de Worldpanel by Numerator, publicado en marzo de 2026, el&nbsp;consumo&nbsp;cay\u00f3 un 3,7% interanual durante la segunda mitad de 2025. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":141082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-141081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"spectra_blocks_featured_image_url":{"thumbnail":{"url":"https:\/\/100xd.com.ar\/wp-content\/uploads\/2026\/08\/compras-2-150x150.webp","width":150,"height":150},"medium":{"url":"https:\/\/100xd.com.ar\/wp-content\/uploads\/2026\/08\/compras-2-300x200.webp","width":300,"height":200},"medium_large":{"url":"https:\/\/100xd.com.ar\/wp-content\/uploads\/2026\/08\/compras-2.webp","width":760,"height":506},"large":{"url":"https:\/\/100xd.com.ar\/wp-content\/uploads\/2026\/08\/compras-2.webp","width":760,"height":506},"full":{"url":"https:\/\/100xd.com.ar\/wp-content\/uploads\/2026\/08\/compras-2.webp","width":760,"height":506}},"spectra_blocks_author_info":{"display_name":"Jorge Alfredo Baret","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/31696f5ca83439b642450ec7d3f82f98451a5efacb414343d5478c982b337f26?s=96&d=mm&r=g","author_link":"https:\/\/100xd.com.ar\/es\/author\/jorge\/","description":"Ingeniero Qu\u00edmico UTN - Director Apoderado de Comunicaciones Auditadas SA. Editor Responsable 100xd.com.ar."},"_links":{"self":[{"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/posts\/141081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/comments?post=141081"}],"version-history":[{"count":1,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/posts\/141081\/revisions"}],"predecessor-version":[{"id":141083,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/posts\/141081\/revisions\/141083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/media\/141082"}],"wp:attachment":[{"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/media?parent=141081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/categories?post=141081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/100xd.com.ar\/es\/wp-json\/wp\/v2\/tags?post=141081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}