{"id":86758,"date":"2023-08-18T12:01:33","date_gmt":"2023-08-18T15:01:33","guid":{"rendered":"https:\/\/100xd.com.ar\/?p=86758"},"modified":"2023-08-18T12:01:33","modified_gmt":"2023-08-18T15:01:33","slug":"3-consejos-para-saber-si-las-resenas-de-un-producto-o-servicio-en-internet-son-falsas","status":"publish","type":"post","link":"https:\/\/100xd.com.ar\/en\/3-consejos-para-saber-si-las-resenas-de-un-producto-o-servicio-en-internet-son-falsas\/","title":{"rendered":"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Los beneficios de comprar un producto o servicio por internet son innegables.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes hacerlo cuando te plazca, en pijama, sin necesidad de moverte de tu casa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y en este mundo de compras online las rese\u00f1as juegan un rol clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQui\u00e9n comprar\u00eda una tostadora calificada con un sola estrella o reservar\u00eda un turno en una peluquer\u00eda con rese\u00f1as espantosas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, las rese\u00f1as falsas en plataformas como Google son un verdadero problema.<a href=\"https:\/\/www.bbc.com\/mundo\/articles\/c25g0xwg27xo#end-of-recommendations\">Saltar Recomendamos y continuar leyendo<\/a><strong>Recomendamos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/70\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 70w, https:\/\/ichef.bbci.co.uk\/news\/95\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 95w, https:\/\/ichef.bbci.co.uk\/news\/144\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 144w, https:\/\/ichef.bbci.co.uk\/news\/183\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 183w, https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 240w, https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 320w, https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg 660w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/4c86\/live\/5df4c240-2496-11ee-8e65-b9a90c339d9b.jpg\" alt=\"Modelo original de la mu\u00f1eca Barbie\" width=\"1557\" height=\"876\" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\"><a href=\"https:\/\/www.bbc.com\/mundo\/articles\/ck5l8yp1e24o\">La verdadera inspiraci\u00f3n de Barbie y otras 5 curiosidades de la ic\u00f3nica mu\u00f1eca<\/a><\/li><li><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/70\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 70w, https:\/\/ichef.bbci.co.uk\/news\/95\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 95w, https:\/\/ichef.bbci.co.uk\/news\/144\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 144w, https:\/\/ichef.bbci.co.uk\/news\/183\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 183w, https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 240w, https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 320w, https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg 660w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/F331\/production\/_126275226_gettyimages-1242180126.jpg\" alt=\"Mujer en supermercado, foto gen\u00e9rica.\" width=\"976\" height=\"549\" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\"><a href=\"https:\/\/www.bbc.com\/mundo\/noticias-64032498\">Los pa\u00edses con la inflaci\u00f3n m\u00e1s baja y m\u00e1s alta de Am\u00e9rica Latina en 2022 (y qu\u00e9 se espera para 2023)<\/a><\/li><li><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/70\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 70w, https:\/\/ichef.bbci.co.uk\/news\/95\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 95w, https:\/\/ichef.bbci.co.uk\/news\/144\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 144w, https:\/\/ichef.bbci.co.uk\/news\/183\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 183w, https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 240w, https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 320w, https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg 660w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/1a09\/live\/d7589e40-19dd-11ee-b356-c9f689c53420.jpg\" alt=\"S\u00edmbolo del euro\" width=\"669\" height=\"377\" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\"><a href=\"https:\/\/www.bbc.com\/mundo\/articles\/cj7rm13eepxo\">4 claves para entender qu\u00e9 son las monedas digitales que reemplazan a los billetes de papel (y por qu\u00e9 no tienen nada que ver con el bitcoin)<\/a><\/li><li><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/70\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 70w, https:\/\/ichef.bbci.co.uk\/news\/95\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 95w, https:\/\/ichef.bbci.co.uk\/news\/144\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 144w, https:\/\/ichef.bbci.co.uk\/news\/183\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 183w, https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 240w, https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 320w, https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg 660w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/660\/cpsprodpb\/CE85\/production\/_128996825_gettyimages-1228477548.jpg\" alt=\"Ni\u00f1o en Guernica, Buenos Aires, 2020.\" width=\"976\" height=\"549\" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\"><a href=\"https:\/\/www.bbc.com\/mundo\/noticias-america-latina-64959872\">Inflaci\u00f3n del 100% y otras cifras que muestran la grave situaci\u00f3n econ\u00f3mica en Argentina<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"end-of-recommendations\">Final de Recomendamos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas pueden f\u00e1cilmente comprarse online y, seg\u00fan descubri\u00f3 una investigaci\u00f3n de la BBC, incluso cl\u00ednicas m\u00e9dicas, al menos en Reino Unido,&nbsp;<strong>pagan por esta clase de comentarios para mejorar su visibilidad y puntuaci\u00f3n<\/strong>&nbsp;en la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las rese\u00f1as positivas no son el \u00fanico problema, tambi\u00e9n se venden rese\u00f1as negativas para perjudicar a un competidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evitarlas es casi imposible.&nbsp;<strong>\u00bfQu\u00e9 podemos hacer entonces para distinguir un comentario falso de uno genuino?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas recomendaciones pueden servirte de ayuda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-\u2013-Elogios-excesivos-\">1 \u2013 Elogios excesivos<\/h2>\n\n\n\n<figure data-spectra-id=\"spectra-94b8174c-cfd0-491a-aa6d-9ef36ea5b728\" class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/c706\/live\/ae811500-3b58-11ee-b4e6-b3b79be654aa.jpg\" alt=\"Cinco estrellas \" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En l\u00edneas generales, la mayor\u00eda de las rese\u00f1as positivas falsas le dan al producto o servicio cinco estrellas, y las negativas falsas lo califican con una estrella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las cr\u00edticas reales suelen encontrarse por lo general&nbsp;<strong>en el medio.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ves que el comentario es extremadamente positivo pero no da detalles reales, desconf\u00eda, comenta la periodista de negocios de la BBC Emma Vardy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos referimos a rese\u00f1as del tipo: \u201c Este producto es genial, amo a esta compa\u00f1\u00eda\u201d, que no espec\u00edfica a qu\u00e9 se refiere exactamente ni qu\u00e9 considera particularmente valioso del producto o la empresa en cuesti\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s probable en este caso es que no la haya escrito un cliente genuino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las rese\u00f1as reales tienden a incluir no solo elogios, sino que son m\u00e1s&nbsp;<strong>equilibradas<\/strong>&nbsp;en t\u00e9rminos de ventajas y desventajas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de una prenda de vestir, pueden por ejemplo alabar el material con el que est\u00e1 confeccionada o reconocer que se ve tal y como la muestra el anuncio, pero criticar el tiempo de entrega.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-Escritura-dudosa-\">2 &#8211; Escritura dudosa<\/h2>\n\n\n\n<figure data-spectra-id=\"spectra-7f7634ef-0d07-435a-9224-fe26f41f7c6f\" class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/6660\/live\/3adf4ec0-3b5b-11ee-b4e6-b3b79be654aa.jpg\" alt=\"Compras online\" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\" \/><figcaption>Pie de foto,Si la rese\u00f1a tiene faltas de ortograf\u00eda o mala gram\u00e1tica, desconf\u00eda.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mira si el comentario tiene&nbsp;<strong>errores gramaticales o de ortograf\u00eda.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede indicar que copiaron y pegaron informaci\u00f3n de alg\u00fan sitio y utilizaron un traductor online, dice Vardy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n el lenguaje y el tono en el que est\u00e1 escrita. Una rese\u00f1a genuina tiene un lenguaje natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el usuario menciona demasiado la marca, m\u00e1s de lo realmente necesario, como si fuera una campa\u00f1a de m\u00e1rketing, existe la posibilidad de que sea una rese\u00f1a falsa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-Rese\u00f1as-en-todo-el-mundo-\">3 &#8211; Rese\u00f1as en todo el mundo<\/h2>\n\n\n\n<figure data-spectra-id=\"spectra-338f83e2-a864-401e-9826-490990553d2d\" class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/e1f4\/live\/8a1133f0-3b5b-11ee-b4e6-b3b79be654aa.jpg\" alt=\"Rese\u00f1as online\" title=\"3 consejos para saber si las rese\u00f1as de un producto o servicio en internet son falsas\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00edjate si el usuario que ha hecho la rese\u00f1a, tiene otros comentario en empresas&nbsp;<strong>locales&nbsp;<\/strong>o si ha comentado en productos y servicios de todo el mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese \u00faltimo caso, es probable que se trate de una rese\u00f1a falsa, se\u00f1ala Vardy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mira tambi\u00e9n en su perfil&nbsp;<strong>cu\u00e1ntas rese\u00f1as<\/strong>&nbsp;ha escrito y qu\u00e9 otros productos ha comprado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google dice que elimina los comentarios falsos y suspende las cuentas que no son genuinas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00fan as\u00ed, la evidencia muestra que algunas todav\u00eda pasan esos filtros y se publican en la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"https:\/\/www.bbc.com\/mundo\">BBC News Mundo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Los beneficios de comprar un producto o servicio por internet son innegables. Puedes hacerlo cuando te plazca, en pijama, sin necesidad de moverte de tu casa. Y en este mundo de compras online las rese\u00f1as juegan un rol clave. \u00bfQui\u00e9n comprar\u00eda una tostadora calificada con un sola estrella o reservar\u00eda un turno en una peluquer\u00eda [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,9],"tags":[],"class_list":["post-86758","post","type-post","status-publish","format-standard","hentry","category-buen-vivir","category-tecnologia"],"spectra_blocks_featured_image_url":null,"spectra_blocks_author_info":{"display_name":"Jorge Alfredo Baret","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/31696f5ca83439b642450ec7d3f82f98451a5efacb414343d5478c982b337f26?s=96&d=mm&r=g","author_link":"https:\/\/100xd.com.ar\/en\/author\/jorge\/","description":"Ingeniero Qu\u00edmico UTN - Director Apoderado de Comunicaciones Auditadas SA. Editor Responsable 100xd.com.ar."},"_links":{"self":[{"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/posts\/86758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/comments?post=86758"}],"version-history":[{"count":1,"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/posts\/86758\/revisions"}],"predecessor-version":[{"id":86760,"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/posts\/86758\/revisions\/86760"}],"wp:attachment":[{"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/media?parent=86758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/categories?post=86758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/100xd.com.ar\/en\/wp-json\/wp\/v2\/tags?post=86758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}